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Consumer engagement with self-expressive brands: brand love and WOM outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10010358994

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515

Persistent link: https://www.econbiz.de/10010423856

Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry

El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10013253188

Do health-brand fan pages satisfy their consumers' desires?

Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 83-104

Persistent link: https://www.econbiz.de/10012695459

The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics

Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151

Persistent link: https://www.econbiz.de/10011665134

Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content

Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284

Persistent link: https://www.econbiz.de/10013440055

My brand, my self(ie) - why consumers portray themselves in brand-selfies

Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334

Persistent link: https://www.econbiz.de/10014318347

The changing perspective of food habits in Kolkata : a case on Monginis Kolkata

Kar, Ashutosh; Kundu, Sudip - In: International journal of business performance management 15 (2014) 1, pp. 64-71

Persistent link: https://www.econbiz.de/10011302571

Youth preferences for fast food industry : a conjoint approach

Saxena, Noopur; Taneja, Mayur - In: International journal of public sector performance … 6 (2020) 4, pp. 456-466

Persistent link: https://www.econbiz.de/10012516815

Slow traffic, fast food : the effects of time lost on food store choice

Bencsik, Panka; Lusher, Lester; Taylor, Rebecca - 2023

Time scarcity is one of the strongest correlates of fast food consumption. To estimate the causal effect of time lost on food choice, we match daily store-specific foot traffic data traced via smartphones to plausibly exogenous shocks in highway traffic data in Los Angeles. We find that on days...

Persistent link: https://www.econbiz.de/10014249135

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