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Navigating from programme loyalty to company loyalty
Gupta, Seema; Gupta, Tanvi; Shainesh, G. - In: IIMB management review 30 (2018) 3, pp. 196-206
Persistent link: https://www.econbiz.de/10012028971
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Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.; Wiid, Johannes A. - 2021
Persistent link: https://www.econbiz.de/10012594025
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Customer loyalty to the retail pharmacy : present and future of the Portuguese market
Pereira, Leandro; Quental, Letícia; Costa, Renato J. … - In: International journal of logistics systems and … 48 (2024) 1, pp. 92-119
Persistent link: https://www.econbiz.de/10015065654
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Ideology in vicarious learning-related communication
Lamberg, Juha-Antti; Luoma, Jukka - In: Organization science : a journal of the Institute for … 32 (2021) 3, pp. 708-730
Persistent link: https://www.econbiz.de/10012610452
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Understanding value formation : a study of marketing communications practices at the food retailer ICA
Ots, Mart - 2010
Persistent link: https://www.econbiz.de/10003962071
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Organising corporate responsibility communication through filtration : a study of web communication patterns in Swedish retail
Frostenson, Magnus; Helin, Sven; Sandström, Johan - In: Journal of business ethics : JOBE 100 (2011) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10009159842
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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The dimensions of storytelling by retail salespeople
Gilliam, David A.; Flaherty, Karen E.; Rayburn, Steven W. - In: The international review of retail, distribution and … 24 (2014) 2, pp. 231-241
Persistent link: https://www.econbiz.de/10010367004
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Monetary incentives, feedback, and recognition-complements or substitutes? : evidence from a field experiment in a retail services company
Lourenço, Sofia M. - In: The accounting review : a publication of the American … 91 (2016) 1, pp. 279-297
Persistent link: https://www.econbiz.de/10011482744