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Using names to segment customers by cultural, ethnic or religious origin
Webber, Richard - In: Journal of direct, data and digital marketing practice … 8 (2006/07) 3, pp. 226-242
Persistent link: https://www.econbiz.de/10003433467
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Die soziale Identität der Kunden nutzen
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K. - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 7, pp. 60-69
Persistent link: https://www.econbiz.de/10011307807
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Why your customers' social identities matter
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K. - In: Harvard business review : HBR 93 (2015) 1/2, pp. 88-96
Persistent link: https://www.econbiz.de/10010479330
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Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar; Nair, Harikesh - 2011
Persistent link: https://www.econbiz.de/10008906087
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Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin; Winterich, Karen Page - In: Journal of marketing 77 (2013) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
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Markeninszenierung in Szenen : Positionierungspotentiale in gesättigten Märkten
Grabmann, Jochen - 2007
Persistent link: https://www.econbiz.de/10003627729
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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie - 2016
Persistent link: https://www.econbiz.de/10011453592
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Dining alone or together? : the effect of group size on the service customer experience
Clauzel, Amélie; Guichard, Nathalie; Riché, Caroline - In: Journal of retailing and consumer services 47 (2019), pp. 222-228
Persistent link: https://www.econbiz.de/10011995583
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Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd; Janda, Swinder; Suh, Jaebeom - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 125-136
Persistent link: https://www.econbiz.de/10003458922