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Consumer tribes : membership,...
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75
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75
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74
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74
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73
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72
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72
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71
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71
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70
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69
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69
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69
Paul, Justin
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Journal of international consumer marketing
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Journal of business ethics : JOBE
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RePEc
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BASE
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81
The role of communication within customer relationship marketing in the hotel business : how communication inflluences the booking behavior of hotel customers
Toedt, Michael
- In:
Contemporary approaches of international business …
,
(pp. 133-142)
.
2014
Persistent link: https://www.econbiz.de/10010494062
Saved in:
82
The value of self-service : long-term effects of technology-based self-service usage on customer retention
Scherer, Anne
;
Wünderlich, Nancy V.
;
Wangenheim, …
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 177-200
Persistent link: https://www.econbiz.de/10010505862
Saved in:
83
Evaluation of the influence of a chosen element of insurance companies' employees behaviour on specific aspects of customer relations management
Grzebieniak, Andrzej
- In:
Olsztyn economic journal
8
(
2013
)
2
,
pp. 177-187
Persistent link: https://www.econbiz.de/10010506161
Saved in:
84
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
85
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
86
Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"
Bowen, John T.
;
Chen McCain, Shiang-Lih
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 415-430
Persistent link: https://www.econbiz.de/10011308462
Saved in:
87
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
88
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
89
Suppliers' power relationships with industrial key customers
Lacoste, Sylvie
;
Blois, Keith J.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
Saved in:
90
Consumer dynamics and marketing strategies in the globalized economic era : perspectives & challenges ; international conference in marketing on (29-30 October, 2013) ; conference...
Prasad, Y. Rama Krishna
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10011286280
Saved in:
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