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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Universität St. Gallen - St. Gallen : Thexis Verlag; München : MIM Marken …; … - 25.2008 -
Persistent link: https://www.econbiz.de/10003641223
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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Marketing : eine Einführung auf der Grundlage von Case Studies ; [extras im web]
Walsh, Gianfranco; Deseniss, Alexander; Kilian, Thomas - 2009
Persistent link: https://www.econbiz.de/10003785450
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Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth; Maclaran, Pauline - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003789250
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Marketing : a critical introduction
Hackley, Christopher E. - 2009
Persistent link: https://www.econbiz.de/10003772683
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Critical marketing studies
Tadajewski, Mark (contributor) - 2009
Persistent link: https://www.econbiz.de/10003775430
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Marketing theory
2005-: London [u.a.] : Sage - Nachgewiesen 5.2005 -
Persistent link: https://www.econbiz.de/10003075479
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Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg - 1998
Persistent link: https://www.econbiz.de/10000647324
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Internet advertising : theory and research
Schumann, David W. (ed.) - 2007 - Rev. ed.
Persistent link: https://www.econbiz.de/10003321129
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The development of critical perspectives in marketing
Tadajewski, Mark (contributor) - 2009
Persistent link: https://www.econbiz.de/10003832299