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A backward glance of who and w...
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Consumer behaviour
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Ford, John B.
126
Polonsky, Michael Jay
73
Magnini, Vincent P.
68
Polonsky, Michael J.
60
West, Douglas C.
46
LaTour, Michael S.
45
West, Douglas S.
36
West, Douglas
29
Polonsky, Michael
28
Eckert, Andrew
23
Ford, John
21
Merchant, Altaf
21
Sargeant, Adrian
14
Grau, Stacy Landreth
12
Karande, Kiran
12
Latour, Michael S.
12
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11
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10
Gupta, Samir
10
LaTour, Kathryn A.
10
Vocino, Andrea
10
Waller, David S.
9
Crotts, John C.
8
Honeycutt Jr, Earl D.
8
Carlson, Les
7
Henthorne, Tony L.
7
Krishen, Anjala S.
7
Lindsey, Robin
7
Miles, Morgan P.
7
Robertson, Nichola
7
Zehrer, Anita
7
Ibrahim, Essam
6
Mottner, Sandra
6
Prendergast, Gerard
6
Thelen, Shawn
6
Thelen, Shawn T.
6
Caruana, Albert
5
Fry, Marie-Louise
5
Garma, Romana
5
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5
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50
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26
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International journal of hospitality management
18
Journal of Business Research
13
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13
International journal of contemporary hospitality management
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10
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9
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9
Asia Pacific journal of marketing and logistics
7
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6
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European Journal of Marketing
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ECONIS (ZBW)
277
OLC EcoSci
184
RePEc
29
BASE
11
USB Cologne (EcoSocSci)
11
Other ZBW resources
11
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1
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
2
A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.
;
West, Douglas
;
Magnini, Vincent P.
; …
- In:
Review of marketing research
7
(
2010
),
pp. 1-18
Persistent link: https://www.econbiz.de/10009957648
Saved in:
3
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
4
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
5
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
6
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
7
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
8
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
9
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
10
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
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