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The interrelationship between temporal and enviromental orientation and pro-environmental consumer behaviour

Polonsky, Michael Jay; Vacino, Andrea; Grimmer, Martin; … - In: International journal of consumer studies 38 (2014) 6, pp. 612-619

Persistent link: https://www.econbiz.de/10010509696

Advertising of marketing research services to marketers

Arambewela, Rodney; Polonsky, Michael Jay - In: Journal of international marketing and marketing research 36 (2011) 2, pp. 59-74

Persistent link: https://www.econbiz.de/10009232305

An exploratory study of sustainability as a stimulus for corporate entrepreneurship

Morrish, Sussie C.; Miles, Morgan P.; Polonsky, Michael Jay - In: Corporate social responsibility and environmental management 18 (2011) 2, pp. 162-171

Persistent link: https://www.econbiz.de/10009232601

A cross-cultural examination of the environmental information on packaging : implications for advertisers

Polonsky, Michael Jay; Carlson, Les; Prothero, Andrea; … - In: New directions in international advertising research, (pp. 153-174). 2002

Persistent link: https://www.econbiz.de/10001785317

Advertising communication in Australia: a comparison of information used by Australian, Japanese and US firms

Hughes, Cameron James; Polonsky, Michael Jay - In: New directions in international advertising research, (pp. 263-280). 2002

Persistent link: https://www.econbiz.de/10001785338

Predicting Bangladeshi financial salespeople's ethical intentions and behaviour using the theory of planned behaviour : implications for developing countries

Ferdous, Ahmed Shahriar; Polonsky, Michael Jay - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 655-673

Persistent link: https://www.econbiz.de/10010127930

The effectiveness of life-cycle pricing for consumer durables

Grimmer, Martin; Miles, Morgan P.; Polonsky, Michael Jay; … - In: Journal of Business Research 68 (2015) 7, pp. 1602-1606

This quasi-experimental study examines consumer reactions to including projected energy and carbon costs in print ads for a TV, using an online survey of 2566 Australian consumers. This study determines whether consumers' temporal orientation (past vs. future) moderates these reactions....

Persistent link: https://www.econbiz.de/10011264134

Reevaluating green marketing: a strategic approach

Polonsky, Michael Jay; Rosenberger, Philip III - In: Business Horizons 44 (2001) 5, pp. 21-30

Persistent link: https://www.econbiz.de/10005326743

Environmental marketing : strategies, practice, theory, and research

Polonsky, Michael Jay (contributor) - 1995

Persistent link: https://www.econbiz.de/10004298886

A stakeholder theory approach to designing environmental marketing strategy

Polonsky, Michael Jay - In: The journal of business & industrial marketing 10 (1995) 3, pp. 29-46

Persistent link: https://www.econbiz.de/10007329832