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Consumer perceptions of bundles and time-limited promotion deals : do contracts matter?
MacQuilken, Lisa; Robertson, Nichola; Polonsky, Michael J. - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 145-157
Persistent link: https://www.econbiz.de/10011376281
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The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin; Miles, Morgan P.; Polonsky, Michael J.; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
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Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael; Polonsky, Michael J.; Mavondo, Felix; … - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
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Assessing the social impact of charitable organizations : four alternative approaches
Polonsky, Michael J.; Grau, Stacy Landreth - In: International journal of nonprofit & voluntary sector … 16 (2011) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10009670524
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Inter-firm learning and knowledge-sharing in multinational networks : an outsourced organization's perspective
Gupta, Samir; Polonsky, Michael J. - In: Journal of business research : JBR 67 (2014) 4, pp. 615-622
Persistent link: https://www.econbiz.de/10010363445
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The impact of frontline employees' perceptions of internal marketing on employee outcomes
Ferdous, Ahmed Shahriar; Polonsky, Michael J. - In: Journal of strategic marketing 22 (2014) 4, pp. 300-315
Persistent link: https://www.econbiz.de/10010387315
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Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies
Polonsky, Michael J.; Kilbourne, William E.; Vocino, Andrea - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 522-551
Persistent link: https://www.econbiz.de/10010371633
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Perspectives on social impact measurement and non-profit organisations
Polonsky, Michael J.; Grau, Stacy Landreth; McDonald, … - In: Marketing intelligence & planning 34 (2016) 1, pp. 80-98
Persistent link: https://www.econbiz.de/10011459198
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Are my symptoms serious Dr. Google? : a resource-based typology of value co-destruction in online self-diagnosis
Robertson, Nichola; Polonsky, Michael J.; MacQuilken, Lisa - In: Australasian marketing journal 22 (2014) 3, pp. 246-256
Persistent link: https://www.econbiz.de/10010427955
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Segmenting Australian online panellists based on volunteering motivations
Vacino, Andrea; Polonsky, Michael J.; Dolnicar, Sara - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10010508362