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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492
This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...
Persistent link: https://www.econbiz.de/10012888446
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Process analysis for marketing research
Pieters, Constant - 2020
Persistent link: https://www.econbiz.de/10012617409
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Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; … - In: Journal of marketing 87 (2023) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
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Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D. - 1976
Persistent link: https://www.econbiz.de/10000042197
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Wirtschaftswissenschaftliche Zeitschriften der USA : Analyse und Klassifizierung
Stoll, Joachim - 1997
Persistent link: https://www.econbiz.de/10000974272
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Awareness and evaluation of selected marketing journals inside and outside the discipline : an empirical study
Ganesh, Gopala K. - In: Akron business and economic review 21 (1990) 4, pp. 93-106
Persistent link: https://www.econbiz.de/10001100535
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073