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Market-oriented sustainability : a conceptual framework and propositions

Crittenden, Victoria Lynn; Crittenden, William F.; … - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 71-85

Persistent link: https://www.econbiz.de/10008909607

Matrix model for choosing green marketing sustainable strategic alternatives

Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 909-926

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

Persistent link: https://www.econbiz.de/10011824820

An ISM approach for modelling the enablers of sustainability in market-oriented firms

Agrawal, Amit Kumar; Kumar, Divesh; Rahman, Zillur - In: International journal of business excellence 12 (2017) 1, pp. 23-45

Persistent link: https://www.econbiz.de/10011800712

Green marketing : a strategic balancing act for creating value

Dean, Thomas J.; Pacheco, Desiree F. - In: Journal of business strategy 35 (2014) 5, pp. 14-22

Persistent link: https://www.econbiz.de/10010469369

Can sustainability marketing be implemented as a differentiation strategy?

Kazançoğlu, İpek; Karaosmanoğlu, Can - In: Supply chain sustainability : modeling and innovative …, (pp. 133-155). 2021

Persistent link: https://www.econbiz.de/10012387082

Market orientation, marketing capabilities and sustainable innovation : the mediating role of sustainable consumption and competitive advantage

Kamboj, Shampy; Rahman, Zillur - In: Management research review 40 (2017) 6, pp. 698-724

Persistent link: https://www.econbiz.de/10011763650

Green reverse logistics technology impact on agricultural entrepreneurial marketing firms' operational efficiency and sustainable competitive advantage

Mugoni, Ernest; Nyagadza, Brighton; Hove, Precious Kuziva - In: Sustainable technology and entrepreneurship 2 (2023) 2, pp. 1-13

The purpose of the study is to analyse how green reverse logistics technology impacts agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Systematic literature review and meta-analytical methodology was adopted to execute the current...

Persistent link: https://www.econbiz.de/10014286591