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Strategic brand management
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Strategisches Management
40,426
Strategic management
34,158
Brand management
17,764
Markenführung
17,351
Markenartikel
9,310
Consumer behaviour
8,754
Konsumentenverhalten
8,717
Brand
8,270
Markenimage
7,606
Brand image
7,491
Theorie
5,563
Theory
5,500
Deutschland
4,612
Germany
3,980
Unternehmenserfolg
3,598
Firm performance
3,424
Relationship marketing
3,308
Beziehungsmarketing
3,301
USA
3,120
United States
2,959
Organizational change
2,935
Organisatorischer Wandel
2,885
Multinationales Unternehmen
2,704
Marketingmanagement
2,688
Marketing management
2,628
Innovationsmanagement
2,516
Innovation
2,505
Transnational corporation
2,504
Markenpolitik
2,474
Innovation management
2,320
Marketing
2,314
KMU
2,244
SME
2,236
Management
2,191
Social Web
2,123
Social web
2,120
Strategische Planung
2,100
Corporate Social Responsibility
1,927
Wettbewerbsstrategie
1,920
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Burmann, Christoph
167
Esch, Franz-Rudolf
145
Bruhn, Manfred
101
Meffert, Heribert
99
Baumgarth, Carsten
96
Huber, Frank
82
Hitt, Michael A.
81
Melewar, T. C.
78
Ahlert, Dieter
73
Rugman, Alan M.
71
Keller, Kevin Lane
69
Tomczak, Torsten
64
Wiedmann, Klaus-Peter
62
Aaker, David A.
59
Hinterhuber, Hans H.
59
Müller-Stewens, Günter
58
Verbeke, Alain
58
De Chernatony, Leslie
56
Sattler, Henrik
55
Foss, Nicolai J.
54
Whittington, Richard
52
Keuper, Frank
51
Vrontis, Demetris
50
Buckley, Peter J.
49
Kraus, Sascha
49
Teece, David J.
49
Balmer, John M. T.
48
Henry, Craig
48
Bauer, Hans H.
47
Homburg, Christian
47
Becker, Wolfgang
46
Grünig, Rudolf
43
Johnson, Gerry
43
Mintzberg, Henry
43
Horváth, Péter
42
Loureiro, Sandra Maria Correia
41
Matzler, Kurt
41
Phau, Ian
41
Bang, Nguyen
40
Fournier, Susan
40
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Springer Fachmedien Wiesbaden
345
National Bureau of Economic Research
104
Verlag Dr. Kovač
57
Edward Elgar Publishing
56
IGI Global
56
Haufe-Lexware GmbH & Co. KG
45
Springer-Verlag GmbH
43
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
35
Gesellschaft zur Erforschung des Markenwesens
34
Université Paris-Dauphine (Paris IX)
32
Books on Demand GmbH <Norderstedt>
31
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
30
Harvard Graduate School of Business Administration
27
Information Resources Management Association
27
Campus Verlag
25
De Gruyter Oldenbourg
24
OECD
23
Springer International Publishing
21
Verlag Franz Vahlen
21
Harvard Business Review Press
17
Helmut-Schmidt-Universität
17
NetLibrary, Inc
17
W. Kohlhammer GmbH
17
Wiley-VCH
17
Nomos Verlagsgesellschaft
15
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
15
Eric Cuvillier <Firma>
14
Manchester Business School
14
Springer Gabler <Firma>
14
UVK Verlagsgesellschaft mbH
14
Erich-Schmidt-Verlag
13
Markenverband
13
Shaker Verlag
12
Walter de Gruyter GmbH & Co. KG
12
AMACOM
11
RWTH Aachen
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Redline Verlag
10
Uni-Taschenbücher GmbH
10
Universität <Halle, Saale> / Lehrstuhl für Wirtschaftsethik
10
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SpringerLink / Bücher
1,091
Journal of business research : JBR
926
The journal of brand management : an international journal
621
The journal of product & brand management
393
Springer eBook Collection
366
Journal of retailing and consumer services
338
Strategic management journal
262
Industrial marketing management : the international journal for industrial and high-tech firms
236
Strategic Direction
208
Gabler Edition Wissenschaft
207
Technological forecasting & social change : an international journal
200
Harvard business review : HBR
193
Long range planning : LRP ; international journal of strategic management
185
Europäische Hochschulschriften / 5
183
Harvard-Business-Manager : das Wissen der Besten
169
Business horizons
160
European journal of marketing : EJM
159
International journal of hospitality management
157
Research
155
Journal of business strategy
154
Journal of strategic marketing
153
Springer eBook Collection / Business and Economics
153
Psychology & marketing
143
Business strategy and the environment
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
134
Management decision : MD
127
Journal of Product & Brand Management
125
Journal of strategy and management
125
Marketing intelligence & planning
124
Strategy & leadership : a publication of Strategic Leadership Forum
119
Journal of marketing communications
114
Asia Pacific journal of marketing and logistics
113
Journal of marketing research : JMR
113
Journal of marketing
112
Journal of marketing management : MM
112
Journal of advertising research
109
Journal of the Academy of Marketing Science
109
Journal of business ethics : JOBE
108
NBER working paper series
106
Cogent business & management
104
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ECONIS (ZBW)
58,379
USB Cologne (EcoSocSci)
5,770
Other ZBW resources
1,414
RePEc
944
EconStor
271
USB Cologne (business full texts)
245
BASE
131
OLC EcoSci
72
ArchiDok
11
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date (oldest first)
1
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
2
Conceptualizing agile branding : dimensions and antecedents for managing brands in a dynamic environment
Pöhlmann, Michaela
;
Seitz, Jürgen
- In:
Administrative Sciences : open access journal
14
(
2024
)
6
,
pp. 1-26
, and (e) ambidexterity. The critical challenge of agile branding is to balance
brand
continuity and adaptation. The study …
Persistent link: https://www.econbiz.de/10014576834
Saved in:
3
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
4
Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik
-
1997
Persistent link: https://www.econbiz.de/10000613145
Saved in:
5
Strategic
brand
planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
6
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
7
Brand
portfolio strategy
Calkins, Tim
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 104-125)
.
2005
Persistent link: https://www.econbiz.de/10003285343
Saved in:
8
Strategic
brand
management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
9
Architecting brands : managerial process and control
Rajagopal, ...
;
Rajagopal, Amritanshu
- In:
Journal of transnational management : the official …
12
(
2007
)
3
,
pp. 25-37
Persistent link: https://www.econbiz.de/10003674276
Saved in:
10
Strategic
brand
management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
Saved in:
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