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Challenges of marketing remote services in the health care sector
Paluch, Stefanie; Holzmüller, Hartmut H. - In: Proceedings / First International Symposium on Services …, (pp. 29-38). 2009
Persistent link: https://www.econbiz.de/10003862570
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Social networks : you've lost control
Iacobucci, Dawn; Salter, James M. - In: The network challenge : strategy, profit, and risk in …, (pp. 67-84). 2009
Persistent link: https://www.econbiz.de/10003863851
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Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra; Verlegh, Peeter; Smidts, Ale; … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10003825327
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Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit : direkte, indirekte und moderierende Effekte
Stock-Homburg, Ruth - 2009 - 4. Aufl.
Persistent link: https://www.econbiz.de/10003885575
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Special issue: Hospitality
Lynch, Paul A. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003897396
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Personal acquaintances and salespeople in financial services : differences between customers and friends
Bäckström, Lars; Pitt, Leyland F.; Campbell, Colin; … - In: Journal of financial services marketing : JFSM 14 (2009/10) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10003903410
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Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit : direkte, indirekte und moderierende Effekte
Stock-Homburg, Ruth - 2007 - 3. Aufl.
Persistent link: https://www.econbiz.de/10003456538
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Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing
Saab, Samy - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003456543
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Behaving appropriately : managing expectations of hosts and guests in small hotels in the UK
Bennmore, Anne - In: Commercial homes in tourism : an international perspective, (pp. 113-126). 2009
Persistent link: https://www.econbiz.de/10003916509
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The hospitality of the host : a cross-cultural examination of managerially facilitated consumer-to-consumer interactions
Levy, Stuart E. - In: International journal of hospitality management 29 (2010) 2, pp. 319-327
Persistent link: https://www.econbiz.de/10003971462