<title>ABSTRACT</title> In an era of globalization, U.S. colleges and universities should develop proactive marketing strategies to maintain their market share in the U.S. and stimulate sales growth in foreign markets. This paper presents a conceptual framework of formulating growth strategies by higher...

A survey of US‐based European and Japanese multinational firms, examining: the similarities and differences in product strategies used by these firms, and the relationship of their product strategies to a product’s sales growth rate in the US market. Shows that Japanese multinational firms...