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Strategic Alliance-Based Global Sourcing Strategy for Competitive Advantage: A Conceptual Framework and Research Propositions

Murray, Janet Y. - In: Journal of international marketing 9 (2001) 4, pp. 30-58

Persistent link: https://www.econbiz.de/10007237490

A Cross-Team Framework of International Knowledge Acquisition on New Product Development Capabilities and New Product Market Performance

Murray, Janet Y.; Chao, Mike C.H. - In: Journal of international marketing 13 (2005) 3, pp. 54-78

Persistent link: https://www.econbiz.de/10007227185

Product strategies of European and Japanese multinational firms in the US market: an empirical investigation

Murray, Janet Y. - In: International Marketing Review 13 (1996) 6, pp. 58-69

A survey of US‐based European and Japanese multinational firms, examining: the similarities and differences in product strategies used by these firms, and the relationship of their product strategies to a product’s sales growth rate in the US market. Shows that Japanese multinational firms...

Persistent link: https://www.econbiz.de/10014827744

3rd Annual Emerging Scholar Award in Women s Entrepreneurship

Murray, Janet Y. - In: International Journal of Gender and Entrepreneurship 3 (2011) 1

Persistent link: https://www.econbiz.de/10014774239

Using secondary data in international research : opportunities and risks

Kotabe, Masaaki - 2006

Persistent link: https://www.econbiz.de/10003410673

Corporate product policy and innovative behavior of European and Japanese multinationals: an empirical investigation

Kotabe, Masaaki - 2006

Persistent link: https://www.econbiz.de/10003410829

To kill two birds with one stone : revisiting the integration - responsiveness framework

Kotabe, Masaaki - 2006

Persistent link: https://www.econbiz.de/10003410924

Changing roles of the sogo shoshas, the manufacturing firms and the MITI in the context of the Japanese "trade or die" mentality

Kotabe, Masaaki - In: The Columbia journal of world business : publ. … 19 (1984) 3, pp. 33-42

Persistent link: https://www.econbiz.de/10002252124

Contemporary research trends in international marketing : the 1990s

Kotabe, Masaaki - In: The Oxford handbook of international business, (pp. 457-502). 2001

Persistent link: https://www.econbiz.de/10001626886

To kill two birds with one stone: revisiting the integration-responsiveness framework

Kotabe, Masaaki - In: Managing transnational firms : resources, market entry …, (pp. 57-67). 2002

Persistent link: https://www.econbiz.de/10001741609

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