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Competitive effects on technology diffusion
Roberston, Thomas S. - In: Journal of marketing 50 (1986) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10001011996
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Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A. - In: Marketing science : the marketing journal of the … 8 (1989) 3, pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
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Explaining cross-country differences in price and distribution effectiveness
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995 - Rev. version of 95/31/MKT
Persistent link: https://www.econbiz.de/10000910441
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Development mode : a transaction cost conceptualization
Robertson, Thomas S.; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000915982
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The effect of marketing breadth and competitive spread on category growth
Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - In: Production and operations management : the flagship … 31 (2022) 2, pp. 622-644
Persistent link: https://www.econbiz.de/10013163964
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Special issue: a marketing perspective on business models
Gatignon, Hubert A. (ed.); Lecocq, Xavier (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011824737
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A marketing perspective on business models
Gatignon, Hubert A.; Lecocq, Xavier; Pauwels, Koen; … - In: AMS review : official publication of the Academy of … 7 (2017) 3/4, pp. 85-89
Persistent link: https://www.econbiz.de/10011824739
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Competition as a moderator of the effect of advertising on sales
Gatignon, Hubert - In: Journal of marketing research : JMR 21 (1984) 4, pp. 387-398
Persistent link: https://www.econbiz.de/10002405080
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Competition as a moderator of the effect of advertising on sales
Gatignon, Hubert - 1984
Persistent link: https://www.econbiz.de/10004130731
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Statistical analysis of management data
Gatignon, Hubert - 2003
Persistent link: https://www.econbiz.de/10004780930