The business environment for the past quarter‐century has been characterized by increasing competition, decreasing product life cycles, and growth of industrial organizations in terms of both human and physical assets. Coupled with these challenges are increased societal pressures for greater...

Literature dealing with trade and development and marketing and development is quite extensive. However, research devoted to how trade impacts a nation's marketing development is limited. In this study, the hypothesis that import trade can be a conduit for the development of marketing management...