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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Service Tyre and Tube Division : strategic capabilities for business growth
Chatha, Kamran A. - In: Asian journal of management cases 16 (2019) 1, pp. 51-75
Persistent link: https://www.econbiz.de/10012008017
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Technological and market innovation : strategies for product and company development
Nyström, Harry - 1990
Persistent link: https://www.econbiz.de/10000826808
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Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik - 1997
Persistent link: https://www.econbiz.de/10000613145
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How to bring innovation into a conservative market?
Sedysheva, Maritana - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
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Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Zhang, Jing; Jiang, Yanxin; Zhu, Miao - In: Journal of advances in management research : JAMR 12 (2015) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011376978
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A value cocreation strategy model for improving product development performance
Hsu, Yen - In: The journal of business & industrial marketing 31 (2016) 5, pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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Speed leaders and quality champions : analyzing the effect of market orientation and technology orientation alignment on new product innovation
Leng, Zongyang; Liu, Zhiying; Tan, Min; Pang, Jiangang - In: Management decision : MD 53 (2015) 6, pp. 1247-1267
Persistent link: https://www.econbiz.de/10011332961