Narrow search
Showing 51 - 60 of 85
Cover Image
Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice
Murray, Kyle B.; Häubl, Gerald - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 77-88
Persistent link: https://www.econbiz.de/10007743766
Cover Image
What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
Ge, Xin; Häubl, Gerald; Elrod, Terry - In: Journal of consumer research : JCR ; an … 38 (2012) 6, pp. 1004-1022
Persistent link: https://www.econbiz.de/10009962452
Cover Image
When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas; … - In: Information systems research : ISR ; an information … 24 (2013) 1, pp. 14-29
Persistent link: https://www.econbiz.de/10010087845
Cover Image
Minimum prices and product valuations in auctions : Report No. 03-117
Häubl, Gerald; Leszczyc, Peter T. L. Popkowski - In: MSI reports : working paper series (2003) 3, pp. 115-141
Persistent link: https://www.econbiz.de/10009893392
Cover Image
The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity
Kettle, Keri L; Häubl, Gerald - In: Journal of consumer research : JCR ; an … 40 (2013), pp. S301
Persistent link: https://www.econbiz.de/10010135631
Cover Image
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie; Huang, Lei; Häubl, Gerald - In: Journal of marketing theory and practice 21 (2013) 2, pp. 163-178
Persistent link: https://www.econbiz.de/10010159946
Cover Image
A cross-national investigation of the effects of country of origin and brand name on the evaluation of a new car
Häubl, Gerald - In: International marketing review 13 (1996) 5, pp. 76-97
Persistent link: https://www.econbiz.de/10006325199
Cover Image
Consumers' evaluations of products labeled 'Made in Europe'
Schweiger, Günter; Häubl, Gerald; Friederes, Geroen - In: Marketing and research today : the journal of the … 23 (1995) 1, pp. 20-24
Persistent link: https://www.econbiz.de/10006405288
Cover Image
INTELLIGENCE - RESEARCH BRIEF - Double Agents - The electronic decision aids that provide online shoppers with personalized product recommendations also often act on behalf of sell...
Häubl, Gerald; Murray, Kyle B. - In: MIT sloan management review 47 (2006) 3, pp. 5-13
Persistent link: https://www.econbiz.de/10007222375
Cover Image
INTELLIGENCE - STRATEGY - The Strategic Benefits of Managing Risk - Risk management techniques allow managers to evolve a common language of risk and a shared sense of which risks...
Häubl, Gerald; Murray, Kyle B. - In: MIT sloan management review 47 (2006) 3, pp. 5
Persistent link: https://www.econbiz.de/10007222376