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Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
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The role of knowledge accessibility in cognition and behavior : implications for consumer information processing
Wyer, Robert S. - In: Handbook of consumer psychology, (pp. 31-76). 2008
Persistent link: https://www.econbiz.de/10003716144
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Mein Freund, der Pendler
Wyer, Robert S. - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 1, pp. 14-17
Persistent link: https://www.econbiz.de/10009675577
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Procedural influences on judgments and behavioral decisions
Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10009384874
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The role of information processing in single-alternative and multiple-alternative judgements and decisions
Wyer, Robert S. - In: Applying social cognition to consumer-focused strategy …, (pp. 3-36). 2005
Persistent link: https://www.econbiz.de/10003113299
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Effects of temporal distance and memory on consumer judgments
Kim, Yeung-jo; Park, Jongwon; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 634-645
Persistent link: https://www.econbiz.de/10003919325
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The effect of past behavior on variety seeking : automatic and deliberative influences
Shen, Hao; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10003958589
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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
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Brand synergy effects in multiple brand extensions
Shine, Byung Chul; Park, Jongwon; Wyer, Robert S. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 663-670
Persistent link: https://www.econbiz.de/10003569754
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The role of behavioral mind-sets in goal-directed activity : conceptual underpinnings and empirical evidence
Wyer, Robert S.; Xu, Alison Jing - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10003981554