In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers,...

Purpose: This paper aims to debate the challenges related to balancing relevance and ranking in management research. Design/methodology/approach: This is a commentary on and review of challenges faced by twenty-first century management academics. Findings: There is a chasm between managerial...

The ?networked organisation? has a myriad of meanings ? from those organisations that have acquired sophisticated communication technology enabling high(er) levels of functionality, to firms who join together so that each can provide a component or components of an integrated product and/or...

Purpose: An abundance of literature suggests that organisations adopting a cooperative approach achieve greater rewards than those that act in opposition or isolation. An emerging body of work also highlights the multiple actors involved in servitization. Despite this, in some contexts the...