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A social marketing approach to...
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Social marketing
33
Consumer behaviour
32
Konsumentenverhalten
31
Social Marketing
21
Beziehungsmarketing
12
Relationship marketing
12
Dienstleistungsqualität
11
Service quality
11
Australia
10
Australien
10
Services marketing
10
Value creation
8
Customer satisfaction
7
Kundenzufriedenheit
7
social marketing
7
Brand management
6
Dienstleistung
6
Emotion
6
Health care
6
Markenführung
6
Social Web
6
Social web
6
Alcohol consumption
5
Alkoholkonsum
5
Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
Einzelhandel
5
Gesundheitsversorgung
5
Retail trade
5
Services
5
Well-being
5
Alcohol
4
Behaviour
4
Beschwerdemanagement
4
Brand image
4
Complaint management
4
Customer value
4
Eating habit
4
Ernährungsverhalten
4
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Undetermined
117
Free
15
Type of publication
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Article
184
Book / Working Paper
5
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Article in journal
90
Aufsatz in Zeitschrift
90
research-article
14
Aufsatz im Buch
7
Book section
7
back-matter
7
viewpoint
6
conceptual-paper
4
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2
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2
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2
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2
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2
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2
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1
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Language
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English
160
Undetermined
29
Author
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Russell-Bennett, Rebekah
139
Previte, Josephine
49
Zainuddin, Nadia
31
Baron, Steve
16
Letheren, Kate
12
Mulcahy, Rory
12
Drennan, Judy
11
Gordon, Ross
11
Parkinson, Joy
8
Rosenbaum, Mark Scott
8
Brennan, Linda
7
Gurrieri, Lauren
7
Fisk, Raymond P.
6
Leo, Cheryl
6
McAndrew, Ryan
6
Dagger, Tracey
5
Fry, Marie-Louise
5
Härtel, Charmine E. J.
5
Mulcahy, Rory Francis
5
Worthington, Steve
5
Andrews, Lynda
4
Brace-Govan, Jan
4
Coote, Leonard V.
4
Gallegos, Danielle
4
Glavas, Charmaine
4
Harris, Lloyd C.
4
McColl-Kennedy, Janet R.
4
Randle, Melanie
4
Rosenbaum, Mark S.
4
Tombs, Alastair
4
Chell, Kathleen
3
Ganesan-Lim, Cheryl
3
Kuhn, Kerri-Ann
3
Mortimer, Gary
3
Ng, Sandy
3
Rosenbaum, Mark
3
Rundle-Thiele, Sharyn
3
Tam, Leona
3
Whittaker, Lucas
3
Wirtz, Jochen
3
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Journal of Services Marketing
26
The journal of services marketing
22
Journal of Social Marketing
18
Journal of marketing management : MM
9
Journal of business research : JBR
8
Journal of Service Theory and Practice
7
Australasian marketing journal
6
European Journal of Marketing
6
Health marketing quarterly
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
European journal of marketing : EJM
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of retailing and consumer services
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of service theory and practice
3
International journal of internet and enterprise management : IJIEM
2
Journal of Business Research
2
Journal of Service Management
2
Journal of macromarketing
2
Journal of management & organization : journal of Australian and New Zealand Academy of Management
2
Journal of marketing education : JME
2
Journal of nonprofit & public sector marketing
2
Journal of service management
2
Psychology & marketing
2
Social marketing and behaviour change : models, theory and applications
2
Business horizons
1
Contemporary issues in social marketing
1
Covid economics : vetted and real-time papers
1
Energy policy
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International journal of consumer studies
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
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Source
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ECONIS (ZBW)
100
Other ZBW resources
59
OLC EcoSci
16
BASE
11
RePEc
3
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151
The impact of service contact type and demographic characteristics on service quality perceptions
Ganesan-Lim, Cheryl
;
Russell-Bennett, Rebekah
;
Dagger, …
- In:
The journal of services marketing
22
(
2008
)
7
,
pp. 550-561
Persistent link: https://www.econbiz.de/10008112760
Saved in:
152
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3
,
pp. 357-387
Persistent link: https://www.econbiz.de/10009846067
Saved in:
153
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability
Russell-Bennett, Rebekah
;
Kelly, Nick
;
Letheren, Kate
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 167-182
Persistent link: https://www.econbiz.de/10014246981
Saved in:
154
Challenging the social-power paradigm : moving beyond consumer empowerment to an energy ecosystem of shared value
Bedggood, Rowan
;
Russell-Bennett, Rebekah
;
McAndrew, Ryan
; …
- In:
Energy policy
173
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014249238
Saved in:
155
Services marketing : a managerial approach
Russell-Bennett, Rebekah
-
2003
Persistent link: https://www.econbiz.de/10013490002
Saved in:
156
Brace yourself! : why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media
Whittaker, Lucas
;
Kietzmann, Jan
;
Letheren, Kate
; …
- In:
Business horizons
66
(
2023
)
2
,
pp. 277-290
Persistent link: https://www.econbiz.de/10014281717
Saved in:
157
The Robotic-Human Service Trilemma : the challenges for well-being within the human service triad
Phillips, Chelsea
;
Russell-Bennett, Rebekah
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 770-805
Persistent link: https://www.econbiz.de/10014338204
Saved in:
158
Mapping the deepfake landscape for innovation : a multidisciplinary systematic review and future research agenda
Whittaker, Lucas
;
Mulcahy, Rory
;
Letheren, Kate
; …
- In:
Technovation : the international journal of …
125
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014487430
Saved in:
159
SDG editorial: improving life on planet earth : a call to action for service research to achieve the sustainable development goals (SDGs)
Russell-Bennett, Rebekah
;
Rosenbaum, Mark
;
Fisk, Raymond P.
- In:
The journal of services marketing
38
(
2024
)
2
,
pp. 145-152
Persistent link: https://www.econbiz.de/10014473604
Saved in:
160
SDG commentary: services that sustainably manage resources for all humans-the regenerative service economy framework
Russell-Bennett, Rebekah
;
Polonsky, Michael J.
;
Fisk, …
- In:
The journal of services marketing
38
(
2024
)
2
,
pp. 172-189
Persistent link: https://www.econbiz.de/10014473614
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