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Given the increasing popularity of the Internet as a medium to convey advertising messages, limited empirical research has been published concerning Internet consumers' attitudes to advertising on the Internet. This paper investigates consumer attitudes to Internet advertising, and specifically...
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cover -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Is there an intersection between "market justice" and "social justice"? -- Examining alcohol management practices in community sports clubs: a systems approach -- The role of corporate social marketing -- Travelling alone or travelling far?...
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