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An empirical analysis of the brand personality effect

Freling, Traci H.; Forbes, Lukas P. - In: Journal of Product & Brand Management 14 (2005) 7, pp. 404-413

Purpose – Seeks to provide empirical support for the “brand personality effect”, that is, the direct influence that brand personality will have on a variety of consumer‐driven outcomes. Design/methodology/approach – Tests a series of hypotheses using experimental research design with...

Persistent link: https://www.econbiz.de/10014895881

The effect of sales promotion on post-promotion brand preference : a meta-analysis

DelVecchio, Devon; Henard, David H.; Freling, Tracy H. - 2009

Persistent link: https://www.econbiz.de/10003836357

Reputation for product innovation : its impact on consumers

Henard, David H.; Dacin, Peter A. - In: The journal of product innovation management : an … 27 (2010) 3, pp. 321-335

Persistent link: https://www.econbiz.de/10003972204

Resource dedication and new product performance : a resource-based view

Henard, David H.; MacFadyen, M. Ann - In: The journal of product innovation management : an … 29 (2012) 2, pp. 193-204

Persistent link: https://www.econbiz.de/10009504641

All you need is love? : communication insights from Pop Music's number-one hits

Henard, David H.; Rossetti, Christian L. - In: Journal of advertising research 54 (2014) 2, pp. 178-191

Persistent link: https://www.econbiz.de/10010383784

How crowdfunding influences innovation

Stanko, Michael A.; Henard, David H. - In: MIT sloan management review 57 (2015/2016) 3, pp. 15-17

Persistent link: https://www.econbiz.de/10011457165

Making knowledge workers more creative

Henard, David H.; MacFadyen, M. Ann - In: Research technology management : RTM 51 (2008) 2, pp. 40-46

Persistent link: https://www.econbiz.de/10003662267

Assessing the impact of dedicated new product development resources on firm return on investment : Report No. 03-123

Henard, David H.; MacFadyen, M. Ann; Malkewitz, Keven C. - In: MSI reports : working paper series (2003) 4, pp. 75-89

Persistent link: https://www.econbiz.de/10002090553

The dynamics of innovation contest experience : an integrated framework from the customer's perspective

Salgado, Stéphane; Hemonnet-Goujot, Aurelie; Henard, … - In: Journal of business research : JBR 117 (2020), pp. 29-43

Persistent link: https://www.econbiz.de/10012285286

Toward a better understanding of crowdfunding, openness and the consequences for innovation

Stanko, Michael A.; Henard, David H. - In: Research policy : policy, management and economic … 46 (2017) 4, pp. 784-798

Persistent link: https://www.econbiz.de/10011842225