"This book combines the latest empirical research findings, best practices, and applicable theoretical frameworks surrounding data analytics and knowledge acquisition while providing a multi-disciplinary perspective of the subject area"--Provided by publisher.

"This book combines the latest empirical research findings, best practices, and applicable theoretical frameworks surrounding data analytics and knowledge acquisition while providing a multi-disciplinary perspective of the subject area"--

"This book combines the latest empirical research findings, best practices, and applicable theoretical frameworks surrounding data analytics and knowledge acquisition while providing a multi-disciplinary perspective of the subject area"--Provided by publisher

Category Management (CM) beschäftigt sich mit der kundenorientiertenBewirtschaftung von Warengruppen im Einzelhandel. Dabei werden unterKunden Endverbraucher verstanden. Genauer gesagt: Shopper, da es umdie Person geht, die die Kaufentscheidung trifft, und diese muss nichtgleichzeitig der...