Similar Search Results

Competitive advantage, private-label brands, and category profitability

Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 154-172

Persistent link: https://www.econbiz.de/10009488949

Competitive advantage, private-label brands, and category profitability

Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: Journal of marketing management : MM 28 (2012) 1, pp. 154-173

Persistent link: https://www.econbiz.de/10009818328

The impact of private label brands on customer loyalty and product category profitability

Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: The journal of product & brand management 20 (2011) 1, pp. 27-37

Persistent link: https://www.econbiz.de/10008850824

The impact of private label brands on customer loyalty and product category profitability

Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: Journal of Product & Brand Management 20 (2011) 1, pp. 27-36

Purpose – The purpose of this study is to investigate the influence of private label resources possessed by a supermarket retailer on the shopping behavior of loyal customers. The study examines whether or not private label products can help in the overall enhancement of product category...

Persistent link: https://www.econbiz.de/10014896202

Customer satisfaction, loyalty and repurchase : some evidence from apparel consumers

Curtis, Tamilla; Abratt, Russell; Dion, Paul; Rhoades, … - In: Review of business : interdisciplinary journal on risk … 32 (2011/12) 1, pp. 47-57

Persistent link: https://www.econbiz.de/10009509286

The impact of sexual imagery in advertising : comparing Hispanics’ and Non-Hispanics’ attitudes and responses toward print ads

Kelsmark, Kevin Ann; Dion, Paul; Abratt, Russell; … - In: Journal of promotion management : JPM 17 (2011) 1, pp. 114-131

Persistent link: https://www.econbiz.de/10009238577

Customer satisfaction, loyalty and repurchase : some evidence from apparel consumers

Curtis, Tamilla; Abratt, Russell; Dion, Paul; Rhoades, Dawna - In: Review of business : a quarterly publication of the … 32 (2011/12) 1, pp. 47-57

Persistent link: https://www.econbiz.de/10009911765

The influence of retailer reputation on store patronage

Ou, Wei-Ming; Abratt, Russell; Dion, Paul - In: Journal of retailing and consumer services 13 (2006) 3, pp. 221

Persistent link: https://www.econbiz.de/10005918365

Satisfaction, quality and value and effects on repurchase and positive word-of-mouth behavioral intentions in a B2B services context

Molinari, Lori K.; Abratt, Russell; Dion, Paul - In: The journal of services marketing 22 (2008) 5, pp. 363-373

Persistent link: https://www.econbiz.de/10008093034

Satisfaction, quality and value and effects on repurchase and positive word-of-mouth behavioral intentions in a B2B services context

Molinari, Lori K.; Abratt, Russell; Dion, Paul - In: The journal of services marketing 22 (2008) 4-5, pp. 363-373

Persistent link: https://www.econbiz.de/10008105459

1
2
3
4
5
6
7
8
9
10
Next
Last