Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards a theory of marketing...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
16
Marketing theory
14
Marketingtheorie
12
USA
8
United States
8
marketing systems
8
Marketing systems
7
Australien
5
macromarketing
5
Macromarketing
4
Marketing management
4
Australia
3
Handel
3
Marketingmanagement
3
Roger Layton
3
Social marketing
3
Trade
3
provisioning systems
3
Arbeitsteilung
2
China
2
Comparative historical analysis
2
Division of labour
2
Economic history
2
Efficient market hypothesis
2
Effizienzmarkthypothese
2
Externalities
2
Externer Effekt
2
Formal and informal markets in developing countries
2
Framing marketing history
2
Handelsstatistik
2
History of economic thought
2
History of marketing thought
2
Lebensqualität
2
Market economy
2
Market structure
2
Marketing as social discipline
2
Marketing as social science
2
Markt
2
Marktforschung
2
Marktstruktur
2
more ...
less ...
Online availability
All
Undetermined
25
Free
4
Type of publication
All
Article
65
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Conference paper
9
Konferenzbeitrag
9
Aufsatz im Buch
6
Book section
6
Reprint
4
conceptual-paper
3
Nachruf
2
viewpoint
2
Collection of articles of several authors
1
Festschrift
1
Sammelwerk
1
research-article
1
more ...
less ...
Language
All
English
50
Undetermined
18
Author
All
Layton, Roger A.
57
Layton, Roger
11
Domegan, Christine
4
Meng, Jie
4
Grossbart, Sanford
3
Haase, Michaela
3
Kleinaltenkamp, Michael
3
Duffy, Sarah
2
Nill, Alexander
2
Pels, Jacqueline
2
Wilkinson, Ian F.
2
Arnett, Dennis B.
1
Bates, Albert D.
1
Brien, Richard H.
1
Broome, Benjamin J.
1
Brown, F. E.
1
Cerha, Jarko
1
Devaney, Michelle
1
Dixon, Donald F.
1
Duan, Zhirong
1
Duane, Sinead
1
Duffy, Sarah Maree
1
Dwyer, Larry M.
1
Gill, Lynn E.
1
Green, Paul E.
1
Guiltinan, Joseph D.
1
Hogan, Michael
1
Huang, Yimin
1
Joyce, John
1
Krugman, Paul
1
Lucas, Darrell B.
1
Luk, Sherriff T.K.
1
Luk, Sherriff Ting-Kwong
1
Lusch, Robert F.
1
Löbler, Helge
1
Maclaran, Pauline
1
Mazzonetto, Marzia
1
McCammon, Bert C.
1
McHugh, Patricia
1
Mittelstaedt, John D.
1
more ...
less ...
Institution
All
Sentry Holdings Limited <Milsons Point, New South Wales>
1
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Australasian marketing journal
13
Journal of historical research in marketing
6
Journal of Historical Research in Marketing
4
Journal of macromarketing
4
Macromarketing - a global focus ; Vol. 1
3
European business review : EBR ; the official journal of the International Management Centres, Europe
2
New essays in marketing theory
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian industry - what policy?
1
European Business Review
1
European Journal of Marketing
1
European journal of marketing : EJM
1
History of marketing thought ; Volume 3
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Legends in marketing
1
The SAGE handbook of marketing theory
1
The service industries journal
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
OLC EcoSci
13
Other ZBW resources
6
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
68
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reframing marketing as a social science : a look back at the special session in Dublin
Layton, Roger A.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 241-243
Persistent link: https://www.econbiz.de/10011596818
Saved in:
2
Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A.
- In:
Journal of macromarketing
39
(
2019
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
Saved in:
3
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
4
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
Saved in:
5
The search for a dominant logic : a macromarketing perspective
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10003757920
Saved in:
6
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
7
On economic growth, marketing systems and the quality of life
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876055
Saved in:
8
On economic growth, marketing systems, and the quality of life
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 349-362
Persistent link: https://www.econbiz.de/10003922585
Saved in:
9
Marketing systems, macromarketing and the quality of life
Layton, Roger A.
- In:
The SAGE handbook of marketing theory
,
(pp. 415-442)
.
2010
Persistent link: https://www.econbiz.de/10003923198
Saved in:
10
Formation, growth, and adaptive change in marketing systems
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 302-319
Persistent link: https://www.econbiz.de/10011339735
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
