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1
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
2
Strategy, structure, and antitrust in the carbonated soft-drink industry
Muris, Timothy J.
;
Scheffman, David T.
;
Spiller, Pablo T.
-
1993
Persistent link: https://www.econbiz.de/10000869803
Saved in:
3
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
4
Building brand equity between manufacturers and retailers
Tran, Quan
;
Cox, Carmen
- In:
Business-to-business brand management : theory, …
,
(pp. 115-194)
.
2009
Persistent link: https://www.econbiz.de/10008661021
Saved in:
5
Coca-Cola India in 2004 marketing strategy
In:
MNCs in India : issues and challenges
,
(pp. 116-143)
.
2006
Persistent link: https://www.econbiz.de/10003733194
Saved in:
6
Coca-Cola India in 2004 : marketing strategy
In:
Case studies on MNCs in India
,
(pp. 271-295)
.
2007
Persistent link: https://www.econbiz.de/10003737807
Saved in:
7
Strategisches Management : Fallstudie Bionade GmbH
Wittberg, Volker
;
Vieselmeier, Vanessa
- In:
Fallstudien zur Unternehmensführung
,
(pp. 3-20)
.
2008
Persistent link: https://www.econbiz.de/10003745368
Saved in:
8
"Wer sich nur von Salat ernährt, lebt auch nicht gesund" : Béatrice Guillaume-Grabisch, Geschäftsführerin der Coca-Cola GmbH, im Interview mit akzente
Guillaume-Grabisch, Béatrice
;
Gatermann, Michael
- In:
Akzente
(
2008
)
2
,
pp. 32-35
Persistent link: https://www.econbiz.de/10003745811
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9
Kundenorientiertes Event-Sponsoring : Coca-Cola als Sponsor der Fans der FIFA Fußball-Weltmeisterschaft 2006
Michaelis, Manuel
;
Rettig, Peter
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 273-287)
.
2007
Persistent link: https://www.econbiz.de/10003511707
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10
Die Red-Bull-Story : der unglaubliche Erfolg des Dietrich Mateschitz
Fürweger, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003597476
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