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5,021
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961
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Pelsmacker, Patrick de
79
Kaiser, Harry M.
75
Gierl, Heribert
70
Eisend, Martin
62
Esch, Franz-Rudolf
52
Taylor, Charles Raymond
48
Frey, Bruno S.
46
Anderson, Simon P.
42
Dens, Nathalie
41
Diehl, Sandra
40
Bauer, Hans H.
38
Septianto, Felix
38
Wilbur, Kenneth C.
38
Kind, Hans Jarle
37
Mueller, Barbara
37
Terlutter, Ralf
33
Okazaki, Shintaro
32
Rosengren, Sara
32
Chan, Kara
31
Dahlén, Micael
31
Nickel, Volker
29
Pepels, Werner
29
Pflaum, Dieter
29
Stafford, Marla Royne
29
Nilssen, Tore
28
Rossiter, John R.
28
Huh, Jisu
27
Kirchler, Erich
27
Saffer, Henry
27
Bruhn, Manfred
26
Reijmersdal, Eva A. van
26
Yoon, Hye Jin
26
Yoon, Sukki
26
Hundhausen, Carl
25
Pauwels, Koen
25
Schweiger, Günter
25
Sørgard, Lars
25
Zaccour, Georges
25
Carlson, Les
24
Chang, Chingching
24
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National Bureau of Economic Research
73
Springer Fachmedien Wiesbaden
60
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
EconWPA
11
Springer-Verlag GmbH
11
American Marketing Association
10
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Edward Elgar Publishing
9
IP Deutschland GmbH <Köln>
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
8
NET Institute
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Österreichische Werbewissenschaftliche Gesellschaft
8
Books on Demand GmbH <Norderstedt>
7
Gesellschaft für Angewandte Wirtschaftspsychologie
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Technische Universität Braunschweig
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Ekonomiska forskningsinstitutet <Stockholm>
6
Erasmus Research Institute of Management
6
Florida Department of Citrus
6
Shaker Verlag
6
Advertising Research Foundation
5
Economic Research Service, Department of Agriculture
5
Fachhochschule Reutlingen / European School of Business
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
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Journal of advertising research
419
Journal of advertising : official publication of the American Academy of Advertising
318
Journal of business research : JBR
280
International journal of advertising : the quarterly review of marketing communications
278
International journal of advertising : the review of marketing communications
255
Journal of marketing communications
231
Journal of advertising
187
Psychology & marketing
168
Journal of promotion management : JPM
146
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
Journal of retailing and consumer services
112
Journal of marketing research : JMR
111
SpringerLink / Bücher
111
European journal of marketing : EJM
105
Journal of marketing
94
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of promotion management : innovations in planning and applied research
93
International journal of internet marketing and advertising : IJIMA
91
Marketing : ZFP ; journal of research and management
85
Journal of economic psychology : research in economic psychology and behavioral economics
84
Young Consumers
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Journal of consumer research : JCR ; an interdisciplinary bimonthly
81
Journal of current issues and research in advertising : JCIRA
75
European journal of operational research : EJOR
74
Marketing letters : a journal of research in marketing
74
Jahrbuch der Absatz- und Verbrauchsforschung
73
NBER working paper series
73
Journal of historical research in marketing
72
Marketing Science
71
Health marketing quarterly
70
Working paper / National Bureau of Economic Research, Inc.
62
Journal of current issues and research in advertising
60
International Marketing Review
59
International journal of industrial organization
58
Strategic Direction
58
NBER Working Paper
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
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ECONIS (ZBW)
19,058
USB Cologne (EcoSocSci)
1,651
RePEc
923
Other ZBW resources
910
EconStor
190
BASE
83
USB Cologne (business full texts)
31
OLC EcoSci
10
ArchiDok
6
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Showing
1
-
10
of
22,862
Sort
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date (newest first)
date (oldest first)
1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Anthropomorphism and allegory in
advertising
across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
3
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
4
Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
7
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
8
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in
advertising
?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
9
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed
advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
10
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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