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The effect of adaptation and trust on positional advantage of companies in B2B relationships : the moderating role of relationship value
Iršič, Matjaž - In: Economic research 30 (2017) 1,1, pp. 76-90
Persistent link: https://www.econbiz.de/10012222202
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How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi; Chen, Daniel Qi; Gao, Wei - In: Industrial marketing management : the international … 87 (2020), pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
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The effect of dynamic relationship capabilities on B2B lolyalty
Vilmányi, Márton; Hetesi, Erzsébet - In: Theory, methodology, practice 12 (2016) 1, pp. 79-88
Persistent link: https://www.econbiz.de/10011583364
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Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu; Wang, Xinchun; Arnett, Dennis B. - In: Industrial marketing management : the international … 72 (2018), pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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The role of humor usage on creativity, trust and performance in business relationships : an analysis of the salesperson-customer dyad
Lussier, Bruno; Grégoire, Yany; Vachon, Marc-Antoine - In: Industrial marketing management : the international … 65 (2017), pp. 168-181
Persistent link: https://www.econbiz.de/10011774997
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Impact of traditional Chinese culture on business-to-business relationship marketing and service firm performance
Liao, Kun-Hsi - In: Journal of business-to-business marketing 23 (2016) 4, pp. 277-291
Persistent link: https://www.econbiz.de/10011637114
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How does relationship quality translate into better organisational performance : an empirical check
John, Waseem - In: International journal of business excellence : IJBEX 24 (2021) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10012596327
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Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K. - In: Industrial marketing management : the international … 119 (2024), pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
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Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman; Bag, Surajit; Gupta, Shivam; … - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534254