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IMC strategies in new high technology product launches

Winter, Susanna; Sundqvist, Sanna - In: Marketing intelligence & planning 27 (2009) 2, pp. 191-215

Persistent link: https://www.econbiz.de/10009526383

IMC strategies in new high technology product launches

Winter, Susanna; Sundqvist, Sanna - In: Marketing intelligence & planning 27 (2009) 2-3, pp. 191-215

Persistent link: https://www.econbiz.de/10008325874

IMC strategies in new high technology product launches

Winter, Susanna; Sundqvist, Sanna - In: Marketing intelligence & planning 27 (2009) 2, pp. 191-215

Persistent link: https://www.econbiz.de/10008233439

New product pricing strategies for network effects products: free products?

Winter, Susanna; Sundqvist, Sanna - In: International journal of technology marketing : IJTMkt 5 (2010) 3, pp. 250-272

Persistent link: https://www.econbiz.de/10008884800

IMC strategies in new high technology product launches

Winter, Susanna; Sundqvist, Sanna - In: Marketing Intelligence & Planning 27 (2009) 2, pp. 191-215

Purpose – The purpose of this paper is to provide empirical evidence on the use of IMC in new high technology product launches among companies that operate in different fields of business, yet providing similar innovation to the same market. Design/methodology/approach – A qualitative case...

Persistent link: https://www.econbiz.de/10014946148

Network effects and new product success: strengthening product advantage, overcoming customer uncertainty?

Winter, Susanna - In: International journal of business innovation and research 6 (2012) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10009488156

Network effects and new product success: strengthening product advantage, overcoming customer uncertainty?

Winter, Susanna - In: International journal of business innovation and research 6 (2012) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10009883540

Firms' degree of born-globalness, international entrepreneurial orientation and export performance

Kuivalainen, Olli; Sundqvist, Sanna; Servais, Per - 2009

Persistent link: https://www.econbiz.de/10003834702

Relationships between the dimensions of international growth orientation environmental turbulence, and strategic orientations

Sundqvist, Sanna; Kuivalainen, Olli - In: New challenges to international marketing, (pp. 89-123). 2009

Persistent link: https://www.econbiz.de/10003850189

Export market-oriented behavior and export performance : quadratic and moderating effects under differing degrees of market dynamism and internationalization

Cadogan, John W.; Kuivalainen, Olli; Sundqvist, Sanna - In: Journal of international marketing 17 (2009) 4, pp. 71-89

Persistent link: https://www.econbiz.de/10003936359