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Co-creating corporate brand identity with online brand communities : a managerial perspective

Essamri, Azzouz; McKechnie, Sally; Winklhofer, Heidi - In: Journal of business research : JBR 96 (2019), pp. 366-375

Persistent link: https://www.econbiz.de/10011981083

Ostensible demarketing case study

McKechnie, Sally - In: Demarketing, (pp. 164-180). 2014

Persistent link: https://www.econbiz.de/10010203255

A conceptualisation of supplier-perceived value

Songailiene, Egle; Winklhofer, Heidi; McKechnie, Sally - In: European journal of marketing : EJM 45 (2011) 3, pp. 383-419

Persistent link: https://www.econbiz.de/10008887210

A conceptualisation of supplier‐perceived value

Songailiene, Egle; Winklhofer, Heidi; McKechnie, Sally - In: European Journal of Marketing 45 (2011) 3, pp. 383-418

Purpose – The purpose of this paper is to provide a more comprehensive conceptualisation of supplier perceived value (SPV) in business relationships for B2B services. Design/methodology/approach – An exploratory qualitative study was conducted amongst logistics firms in Lithuania, which are...

Persistent link: https://www.econbiz.de/10014722721