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Impact of animation and language on banner click-through rates
Zorn, Steffen; Olaru, Doina; Veheim, Thomas; Zhao, Sam; … - In: Journal of electronic commerce research : JECR 13 (2012) 2, pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
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The impact of English dominance on literature and welfare
Mélitz, Jacques - In: Journal of economic behavior & organization : JEBO 64 (2007) 2, pp. 193-215
Persistent link: https://www.econbiz.de/10003559725
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Online-Marketing und E-Commerce für Buchverlage
Breyer-Mayländer, Thomas; Bramann, Klaus-W. - 2017
Das klassische Marketing wird heutzutage durch verschiedene Möglichkeiten der Internetkommunikation und der digitalen Medien ergänzt, die über alle Sparten hinweg in zunehmendem Masse relevant werden. Im vorliegenden Band, der den Titel 'Verlagsmarketing' von Ulrich Huse in idealer Weise...
Persistent link: https://www.econbiz.de/10011575414
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Digitale Erlösquellen für Verlage : Ergebnisse einer empirischen Studie
Schwaiger, Manfred; Kreher, Markus; Reibnitz, Alexander von - 2008
Persistent link: https://www.econbiz.de/10003773151
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What if Web site editorial content and ads are in two different languages? : a study of bilingual consumers' online information processing
Li, Cong; Kalyanaraman, Sriram - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 198-206
Persistent link: https://www.econbiz.de/10009575359
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A segmentation of online reviews by language groups : how English and non-English speakers rate hotels differently
Schuckert, Markus; Liu, Xianwei; Law, Chun Hung Roberts - In: International journal of hospitality management 48 (2015), pp. 143-149
Persistent link: https://www.econbiz.de/10011341593
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
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Textbooks in the developing world : economic and educational choices
Farrell, Joseph P. (ed.); Heyneman, Stephen P. (contributor) - 1989 - 1. print
Persistent link: https://www.econbiz.de/10000808009
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Are durable goods consumers forward-looking? : evidence from college textbooks
Chevalier, Judith A.; Goolsbee, Austan - In: The quarterly journal of economics 124 (2009) 4, pp. 1853-1884
Persistent link: https://www.econbiz.de/10003930517
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E-Books und E-Supplements zu Lehrbüchern : Digitalisierung von Produkten und Wertschöpfung in wirtschaftswissenschaftlichen Fachverlagen
Funk, Lothar; Pagel, Sven - In: Wertschöpfung durch Medien im Wandel, (pp. 225-241). 2012
Persistent link: https://www.econbiz.de/10009669523