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First come, first served : how market and non-market actions influence pioneer market share
Usero, Belén; Fernández Rodríguez, Zulima - In: Journal of business research : JBR 62 (2009) 11, pp. 1139-1145
Persistent link: https://www.econbiz.de/10003897415
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What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
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Model-assisted analysis, simulation and forecasting with consumer panel data
Wildner, Raimund; Scherübl, Birgit - In: Yearbook of marketing and consumer research 4 (2006), pp. 5-29
Persistent link: https://www.econbiz.de/10003404833
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Management evaluation of potential capacity in determining market share
Metwally, Mokhtar Mohammed - In: Cross-cultural studies in management, technology and finance, (pp. 1-9). 2009
Persistent link: https://www.econbiz.de/10003917082
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Early marketing matters : a time-varying parameter approach to persistence modeling
Osinga, Ernst C.; Leeflang, Peter; Wieringa, Jaap E. - In: Journal of marketing research : JMR 47 (2010) 1, pp. 173-185
Persistent link: https://www.econbiz.de/10003947454
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Order of market entry : empirical results from the PIMS data and future research topics
Robinson, William Thomas; Parry, Mark - In: The profit impact of marketing strategy project : …, (pp. 73-91). 2009
Persistent link: https://www.econbiz.de/10003927244
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Offensive versus defensive marketing : what is the optimal spending allocation?
Martín Herrán, Guiomar; McQuitty, Shaun; Sigué, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 210-219
Persistent link: https://www.econbiz.de/10009569973
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The rate of penetration by multinationals into emerging markets : evidence from BRIC
Johansson, Johny K.; Leigh, Laurence - In: Multinational business review 19 (2011) 3, pp. 272-289
Persistent link: https://www.econbiz.de/10009502988
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Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: European journal of marketing : EJM 46 (2012) 9, pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
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A quantitative study of market orientation and organizational performance of listed companies : evidence from Ghana
Keelson, Solomon A. - In: International journal of management and marketing … 5 (2012) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10009665452