Drip marketing is also a new phase of e-marketing. Drip Marketing is a communication strategy that sends, or "drips," a … pre-written set of messages to customers or prospects over time. These messages often take the form of E-mail marketing …, although other media can also be used. The advantages of drip marketing include the automation and efficiency, as well as the …

has secured research funding from some of the world’s largest advertisers. Her first book, Viral Marketing: The Science of …