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Does familiarity matter? : examining model familiarity in Instagram advertisements

Copeland, Lauren; Lyu, Jewon; Han, Jinhee - In: Journal of internet commerce 22 (2023) 1, pp. 97-121

Persistent link: https://www.econbiz.de/10013547775

A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users

Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534

Persistent link: https://www.econbiz.de/10013550371

Consumer Insight : Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung

Föll, Kerstin - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10013515466

Olfaktorische Reize in der Markenkommunikation : Theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften

Rempel, Jan Eric (contributor) - 2006

Problemstellung — Olfaktorik als vernachlässigte Modalität zum Aufbau und zur Stärkung von Marken -- Theoretischer Rahmen — Einbindung olfaktorischer Reize in die Markenkommunikation -- Empirischer Teil — Wirkungen der Integration von olfaktorischen Reizen in die Kommunikation des...

Persistent link: https://www.econbiz.de/10013516880

Olfaktorische Reize in der Markenkommunikation : Theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften

Rempel, Jan Eric (contributor) - 2006

Persistent link: https://www.econbiz.de/10013517006

Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...

Persistent link: https://www.econbiz.de/10014318225

The influence of social media celebrity endorsement on beer and wine purchase behaviour

Calvo-Porral, Cristina; Rivaroli, Sergio; … - In: International journal of wine business research 35 (2023) 3, pp. 390-412

Persistent link: https://www.econbiz.de/10014335884

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector

Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207

Persistent link: https://www.econbiz.de/10014340170

Massive marketing in social media : the influence on sentiments and attitude toward the brand

Lakshmi, B.; Isravel, Yabesh Abraham Durairaj; Chitra, D.; … - In: International journal of intellectual property … 13 (2023) 3/4, pp. 302-319

Persistent link: https://www.econbiz.de/10014442737