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The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.; Shen, Fuyuan - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E. - 2009
Persistent link: https://www.econbiz.de/10003784598
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904
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The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie (contributor); Aaker, Jennifer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003789007
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The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie; Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003847353
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A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Putte, Bas van den - In: International advertising and communication : current …, (pp. 89-105). 2006
Persistent link: https://www.econbiz.de/10003378106
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Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max; Romer, Ellen - In: Journal of advertising research 47 (2007) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
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Grenzenlose Erlebniskommunikation durch Humor- und Surprise-Advertising
Martin, Isabel - In: Erlebniskommunikation : Erfolgsfaktoren für die …, (pp. 317-332). 2011
Persistent link: https://www.econbiz.de/10009373389
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Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038