Kuivalainen, Olli; Ellonen, Hanna-Kaisa; Sainio, Liisa-Maija - In: International Journal of E-Business Research (IJEBR) 3 (2007) 3, pp. 40-56
The aim of this article is to provide a holistic exploration of the development of the business model of a magazine Web site, and of the factors behind its success. The discussion is based on an explorative case study of a successful Finnish magazine publisher and its Web site. We use...