Kehagias, John; Skourtis, Emmanuel; Vassilikopoulou, … - In: Journal of Product & Brand Management 18 (2009) 1, pp. 67-76
Purpose – Using the product classification proposed by the Commodity School as it was originally expressed and later developed, this research aims to focus on defining pricing strategies for specific corporate objectives, that is, profit increase, market share increase, and prevention of new...