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Value attenuation and retail out-of-stocks : a service-dominant logic perspective

Ehrenthal, Joachim; Gruen, Thomas W.; Hofstetter, Joerg S. - In: International journal of physical distribution & … 44 (2014) 1/2, pp. 39-57

Persistent link: https://www.econbiz.de/10010259596

The relationship marketing view of the customer and the service dominant logic perspective

Gruen, Thomas W.; Hofstetter, Joerg S. - In: Journal of business market management : jbm 4 (2010) 4, pp. 231-245

Persistent link: https://www.econbiz.de/10008758129

Integrated marketing communications and the emerging role of the website

Gruen, Thomas W. - In: Marketing communication : new approaches, technologies, …, (pp. 175-192). 2005

Persistent link: https://www.econbiz.de/10003247663

Membership customers and relationship marketing

Gruen, Thomas W. - In: Handbook of relationship marketing, (pp. 355-380). 2000

Persistent link: https://www.econbiz.de/10001559327

Extending ECR into product innovation

Hofstetter, Joerg S. - In: Consumer driven electronic transformation : applying …, (pp. 193-206). 2005

Persistent link: https://www.econbiz.de/10002684562

The role of perceived control in customer value cocreation and service recovery evaluation

Guo, Lin; Lotz, Sherry L.; Tang, Chuanyi; Gruen, Thomas W. - In: Journal of service research : JSR 19 (2016) 1, pp. 39-56

Persistent link: https://www.econbiz.de/10011433138

Socializing to co-produce : pathways to consumers’ financial well-being

Guo, Lin; Arnould, Eric J.; Gruen, Thomas W.; Tang, Chuanyi - In: Journal of service research : JSR 16 (2013) 4, pp. 549-563

Persistent link: https://www.econbiz.de/10010203494

Heart, head, and hand : a tripartite conceptualization, operationalization, and examination of brand loyalty

Dapena-Baron, Marta; Gruen, Thomas W.; Guo, Lin - In: The journal of asset management 27 (2020) 3, pp. 355-375

Persistent link: https://www.econbiz.de/10012298802

Seeing relationships through the lens of psychological contracts : the structure of consumer service relationships

Guo, Lin; Gruen, Thomas W.; Tang, Chuanyi - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 357-376

Persistent link: https://www.econbiz.de/10011684995

The outcome set of relationship marketing in consumer markets

Gruen, Thomas W. - In: International Business Review 4 (1995) 4, pp. 447-469

The recent proliferation of research in relationship marketing has focused on business-to-business (BTB) relationships but conspicuously neglected consumer relationships. The author examines the differences between BTB and business-to-consumer (BTC) relationships and develops a theoretical model...

Persistent link: https://www.econbiz.de/10009213295