Narrow search
Showing 1 - 10 of 214
Cover Image
Value dimensions and relationship postures in dyadic "key relationship programmes"
Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Handbook of strategic account management : a …, (pp. 191-204). 2014
Persistent link: https://www.econbiz.de/10010341361
Cover Image
Going beyond customers : a business segmentation approach using network pictures to identify network segments
Henneberg, Stephan C.; Mouzas, Stefanos; Naudé, Peter - In: Journal of business market management : jbm 3 (2009) 2, pp. 91-113
Persistent link: https://www.econbiz.de/10003845011
Cover Image
Sense-making and management in business networks : some observations, considerations, and a research agenda
Henneberg, Stephan C.; Naudé, Peter; Mouzas, Stefanos - In: Industrial marketing management : the international … 39 (2010) 3, pp. 355-360
Persistent link: https://www.econbiz.de/10003976386
Cover Image
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Cover Image
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria; Naudé, Peter; Henneberg, Stephan; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
Cover Image
Value dimensions and relationship postures in dyadic "Key Relationship Programmes"
Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 535-550
Persistent link: https://www.econbiz.de/10003874162
Cover Image
Developing network insight
Mouzas, Stefanos; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 37 (2008) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10003701495
Cover Image
Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'
Henneberg, Stephan C.; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5-6, pp. 535-550
Persistent link: https://www.econbiz.de/10008310591
Cover Image
Seeking for solutions within a project setting
Naudé, Peter; Henneberg, Stephan; Mouzas, Stefanos; … - In: Journal of business market management : jbm 3 (2009) 3, pp. 151-170
Persistent link: https://www.econbiz.de/10003893685
Cover Image
Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia
Smirnova, Maria; Henneberg, Stephan C.; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10008814591