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Issue 4 - Special Issue: Marketing to Children - Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand
Young, Brian M.; Bruin, Anne de; Eagle, Lynne - In: Journal of marketing management : MM 19 (2003) 3-4, pp. 475-490
Persistent link: https://www.econbiz.de/10006968788
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Towards a globalized communications strategy: perceptions from New Zealand
Kitchen, Philip James; Eagle, Lynne - In: Marketing intelligence & planning 20 (2002) 3, pp. 174-184
Persistent link: https://www.econbiz.de/10006974063
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Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?
Hunt, Lynn; Eagle, Lynne; Kitchen, Philip J. - In: Journal of marketing education : JME 26 (2004) 1, pp. 75-88
Persistent link: https://www.econbiz.de/10006248777
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Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values
Eagle, Lynne; Kitchen, Philip J.; Rose, Lawrence; … - In: European journal of marketing : EJM 37 (2003) 10, pp. 1332-1349
Persistent link: https://www.econbiz.de/10006083319
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IMC, brand communications, and corporate cultures: Client-advertising agency co-ordination and cohesion
Eagle, Lynne; Kitchen, Phillp J. - In: European journal of marketing : EJM 34 (2000) 5-6, pp. 667-686
Persistent link: https://www.econbiz.de/10006094437
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Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures
Eagle, Lynne; Rose, Lawrence C.; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10006749758
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Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.; Hawkins, Jacinta; Styles, Erica; Reid, Jim - 2005
Persistent link: https://www.econbiz.de/10003142667
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Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta; Eagle, Lynne C.; Bulmer, Sandy - 2004
Persistent link: https://www.econbiz.de/10002084558
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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004
Persistent link: https://www.econbiz.de/10002084600
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Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.; Chamberlain, Kerry; Zou, Liping - 2002
Persistent link: https://www.econbiz.de/10001722271