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81
Medicalization and Marketing
Brennan, Ross
;
Eagle, Lynne
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-23
Persistent link: https://www.econbiz.de/10008388417
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82
Persuading young consumers to make healthy nutritional decisions
Brennan, Ross
;
Dahl, Stephan
;
Eagle, Lynne
- In:
Journal of marketing management : MM
26
(
2010
)
7
,
pp. 635-656
Persistent link: https://www.econbiz.de/10008435848
Saved in:
83
Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
Eagle, Lynne
;
Kitchen, Philip J.
;
Bulmer, Sandy
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 956
Persistent link: https://www.econbiz.de/10007763284
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84
Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?
Hunt, Lynn
;
Eagle, Lynne
;
Kitchen, Philip J.
- In:
Journal of marketing education : JME
26
(
2004
)
1
,
pp. 75-88
Persistent link: https://www.econbiz.de/10006248777
Saved in:
85
Issue 4 - Special Issue: Marketing to Children - Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand
Young, Brian M.
;
Bruin, Anne de
;
Eagle, Lynne
- In:
Journal of marketing management : MM
19
(
2003
)
3-4
,
pp. 475-490
Persistent link: https://www.econbiz.de/10006968788
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86
Towards a globalized communications strategy: perceptions from New Zealand
Kitchen, Philip James
;
Eagle, Lynne
- In:
Marketing intelligence & planning
20
(
2002
)
3
,
pp. 174-184
Persistent link: https://www.econbiz.de/10006974063
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87
Regulation of Nutrition and Health Claims in Advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10008051949
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88
Prescription medication advertising: Professional discomfort and potential patient benefits -- Can the two be balanced?
Eagle, Lynne
;
Chamberlain, Kerry
- In:
International journal of advertising : the quarterly …
23
(
2004
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10008117604
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89
Commercial Media Literacy: What Does It Do, to Whom—and Does It Matter?
Eagle, Lynne
- In:
Journal of advertising : official publication of the …
36
(
2007
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10008125570
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90
Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan
;
Eagle, Lynne
;
Báez, Carlos
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10009052254
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