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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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Linking public relations tactics to long-term success : an investigation of how communications contribute to trust, satisfaction, and commitment in a nonprofit organization
O'Neil, Julie - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 263-274
Persistent link: https://www.econbiz.de/10003825708
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Building relationships with major-gift donors : a major-gift decision-making, relationship-building model
Knowles, Patricia; Gomes, Roger - In: Journal of nonprofit & public sector marketing 21 (2009) 4, pp. 384-406
Persistent link: https://www.econbiz.de/10003930589
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Causal linkages among relationship quality perception, attitude, and behavior intention in a membership organization
Ki, Eyun-Jung; Hon, Linda C. - In: Corporate communications : an international journal 17 (2012) 2, pp. 187-208
Persistent link: https://www.econbiz.de/10009557750
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Using dialogic principles on websites : how public benefit organizations are building relationships with their public
Olinski, Marian; Szamrowski, Piotr - In: Nonprofit management & leadership 28 (2017) 2, pp. 271-280
Persistent link: https://www.econbiz.de/10011801431
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Aufgabendefinition, Selbstdarstellung und Marketing von Non-Profit-Organisationen
Emsbach, Michael (ed.); Schippmann, Marcel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003978945
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Promoting nonprofit organizations : a reputation management approach
Kinzey, Ruth Ellen - 2013
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement
Persistent link: https://www.econbiz.de/10009746663
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Managing word-of-mouth : a nonprofit case study
Williams, Martin; Buttle, Francis A. - In: Journal of nonprofit & public sector marketing 25 (2013) 3, pp. 284-308
Persistent link: https://www.econbiz.de/10010196552
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Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10010251131
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Communicating causes : strategic public relations for the non-profit sector
Bruce, Ian (ed.); Garsten, Nicky (ed.) - 2018 - First edition.
Persistent link: https://www.econbiz.de/10013179837