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The development and current trends of digital marketing and relationship marketing research

Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021

Persistent link: https://www.econbiz.de/10012585544

Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks

Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021

Persistent link: https://www.econbiz.de/10012585702

Digital sport marketing

Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021

Persistent link: https://www.econbiz.de/10012585821

Entrepreneurship education and digital marketing : what does the future hold?

Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021

Persistent link: https://www.econbiz.de/10012585842

Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience

Hasan, Rakibul; Thaichon, Park; Weaven, Scott - In: Developing digital marketing : relationship perspectives, (pp. 103-134). 2021

Persistent link: https://www.econbiz.de/10012585849

The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

Persistent link: https://www.econbiz.de/10012586502

Exploring factors that determine effective fuelloyalty programmes in South Africa, an emerging economy

Wait, Marius; Lekhuleni, Nonsikelelo - In: Cogent business & management 7 (2020) 1, pp. 1-15

Loyalty programmes are not a neglected research topic. Much of this research is in the context of developed economies and within the product/service domains of marketing, and has not included loyalty programmes for fuel purchases. The purpose of this study was to determine the factors that...

Persistent link: https://www.econbiz.de/10012626599

Application of logistics model in analysing relationship marketing in travel agencies

Borisavljević, Katarina; Radosavljević, Gordana - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 39 (2021) 1, pp. 87-112

Persistent link: https://www.econbiz.de/10012615867

Sustainability co-creation in digitalized global value chains

Grunwald, Guido - In: Strategic change 31 (2022) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10012814210

The platformization of brands

Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131

Persistent link: https://www.econbiz.de/10012794732