//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer typology : 3D virtual...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
78,803
Consumer behaviour
78,372
Online-Marketing
12,807
Internet marketing
12,584
Theorie
9,580
Beziehungsmarketing
9,575
Relationship marketing
9,559
Theory
9,414
Social Web
8,534
Social web
8,525
Markenführung
8,038
Brand management
8,026
Markenimage
6,742
Brand image
6,711
Online-Handel
6,098
Online retailing
6,083
Kundenzufriedenheit
5,491
Customer satisfaction
5,487
USA
5,230
United States
5,023
Electronic Commerce
4,919
Deutschland
4,847
Werbewirkung
4,684
E-commerce
4,674
Advertising effects
4,638
Germany
4,486
Brand
4,329
Markenartikel
4,324
Dienstleistungsqualität
4,323
Service quality
4,321
Einzelhandel
4,191
Retail trade
4,105
Werbung
3,994
Advertising
3,930
Marketingmanagement
3,682
Marketing management
3,650
Verbraucherverhalten
3,563
Experiment
3,474
Viral marketing
3,367
Virales Marketing
3,367
more ...
less ...
Online availability
All
Undetermined
32,013
Free
20,897
Type of publication
All
Article
62,242
Book / Working Paper
31,826
Journal
216
Other
23
Type of publication (narrower categories)
All
Article in journal
54,511
Aufsatz in Zeitschrift
54,511
Graue Literatur
7,996
Non-commercial literature
7,996
Aufsatz im Buch
6,966
Book section
6,966
Working Paper
6,831
Arbeitspapier
6,292
Hochschulschrift
3,081
Thesis
2,114
Collection of articles of several authors
1,443
Sammelwerk
1,443
Aufsatzsammlung
961
Conference paper
598
Konferenzbeitrag
598
Case study
507
Fallstudie
507
Konferenzschrift
409
Bibliografie enthalten
397
Bibliography included
397
Lehrbuch
369
Collection of articles written by one author
338
Sammlung
338
Ratgeber
318
Dissertation u.a. Prüfungsschriften
316
Textbook
298
Guidebook
292
Amtsdruckschrift
217
Government document
217
Reprint
191
Conference proceedings
187
Article
121
Handbook
92
Handbuch
92
Statistik
92
Glossar enthalten
82
Glossary included
82
Systematic review
77
Übersichtsarbeit
77
Statistics
74
more ...
less ...
Language
All
English
84,103
German
8,535
Undetermined
890
French
365
Polish
122
Spanish
102
Italian
75
Russian
42
Swedish
39
Danish
29
Portuguese
24
Dutch
22
Norwegian
22
Hungarian
16
Finnish
15
Slovak
12
Romanian
8
Czech
7
Croatian
7
Lithuanian
6
Serbian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Chinese
2
Bosnian
1
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
115
Belk, Russell W.
113
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
96
Huber, Frank
95
Wiedmann, Klaus-Peter
92
Lusk, Jayson L.
85
Dwivedi, Yogesh Kumar
82
Phau, Ian
82
Loureiro, Sandra Maria Correia
81
Gierl, Heribert
80
Herrmann, Andreas
79
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
75
Foxall, Gordon R.
72
Khare, Arpita
70
Bagozzi, Richard P.
69
Pelsmacker, Patrick de
68
Septianto, Felix
67
Nayga, Rodolfo M.
66
Stavins, Joanna
65
Agarwal, Sumit
64
Wansink, Brian
64
Paul, Justin
62
Chintagunta, Pradeep K.
61
Skiera, Bernd
60
Kreutzer, Ralf T.
59
Verhoef, Peter C.
59
Jang, Soocheong
58
Janssen, Maarten C. W.
57
Ko, Eunju
57
Laroche, Michel
57
Rajagopal
57
Walsh, Gianfranco
56
Thøgersen, John
54
Warlop, Luk
53
Hollebeek, Linda D.
52
Gröppel-Klein, Andrea
51
more ...
less ...
Institution
All
National Bureau of Economic Research
532
Springer Fachmedien Wiesbaden
234
IGI Global
96
OECD
51
American Marketing Association
36
Information Resources Management Association
35
Verlag Dr. Kovač
35
International Energy Agency
30
Books on Demand GmbH <Norderstedt>
29
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
23
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
23
Haufe-Lexware GmbH & Co. KG
21
Nomos Verlagsgesellschaft
18
Universität Mannheim
18
Friedrich-Schiller-Universität Jena
17
Nordic Council of Ministers
17
Springer Gabler <Firma>
17
INSEAD
14
Organisation for Economic Co-operation and Development
13
Österreichisches Institut für Wirtschaftsforschung
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
International Labour Organization (ILO), United Nations
11
RWTH Aachen
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Springer-Verlag GmbH
11
Technische Universität Braunschweig
11
Christian-Albrechts-Universität zu Kiel
10
Peter Lang GmbH
10
Springer International Publishing
10
Deutscher Dialogmarketing Verband
9
Eric Cuvillier <Firma>
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Ökologische Kommunikation mbH
9
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Robert Schuman Centre for Advanced Studies
9
Université Paris-Dauphine (Paris IX)
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
more ...
less ...
Published in...
All
Journal of business research : JBR
2,128
Journal of retailing and consumer services
1,979
International journal of consumer studies
770
International journal of hospitality management
766
Psychology & marketing
703
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
529
SpringerLink / Bücher
502
Working paper / National Bureau of Economic Research, Inc.
448
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
403
NBER Working Paper
396
Management science : journal of the Institute for Operations Research and the Management Sciences
383
European journal of marketing : EJM
377
Tourism management : research, policies, practice
370
Journal of marketing research : JMR
366
The journal of brand management : an international journal
365
Journal of travel and tourism marketing
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of marketing communications
343
Journal of marketing management : MM
340
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
323
Technological forecasting & social change : an international journal
323
Cogent business & management
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Journal of retailing
318
Marketing letters : a journal of research in marketing
312
Journal of fashion marketing and management
304
Journal of marketing
302
Journal of consumer behaviour : an international research review
297
International journal of retail & distribution management
295
The journal of consumer marketing
295
International journal of contemporary hospitality management
285
International journal of internet marketing and advertising : IJIMA
283
Journal of the Academy of Marketing Science
283
Young consumers : insight and ideas for responsible marketers
279
The international review of retail, distribution and consumer research
277
Journal of business ethics : JOBE
273
Journal of hospitality marketing & management
271
more ...
less ...
Source
All
ECONIS (ZBW)
91,076
USB Cologne (EcoSocSci)
1,622
EconStor
726
RePEc
653
BASE
117
OLC EcoSci
49
Other ZBW resources
41
USB Cologne (business full texts)
20
ArchiDok
3
more ...
less ...
Showing
61
-
70
of
94,307
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Targeting online display ads : choosing their frequency and spacing
Försch, Steffen
;
Haan, Evert de
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10011956611
Saved in:
62
Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
63
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
64
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
65
Neue Dimensionen für die Markenführung : Management von Modemarken in virtuellen Welten
Huber, Frank
;
Regier, Stefanie
;
Schikofsky, Jan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
Saved in:
66
"Im Zentrum der Kampagnen stehen nicht mehr Inhalte, sondern die Kunden."
Schögel, Marcus
;
Walter, Verena
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 70-77
Persistent link: https://www.econbiz.de/10003443824
Saved in:
67
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
68
Lifestyle retail internet marketing: how does it meet consumer needs
Davis, Katie
;
Misener, Jenna
;
Tran, Jennifer
; …
- In:
International journal of electronic marketing and …
3
(
2010
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10003985495
Saved in:
69
Social-Media-Targeting
Altendorf, Michael
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 67-92)
.
2011
Persistent link: https://www.econbiz.de/10009156064
Saved in:
70
Targeting im Display-Engine-Marketing : programmatischer Einkauf von Zielgruppen mit Realtime-Bidding
Mendrina, Thomas
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 55-65)
.
2011
Persistent link: https://www.econbiz.de/10009156065
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->