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Supermarkets as libraries of postmodern mythology
Kniazeva, Maria; Belk, Russell W. - In: Journal of business research : JBR 63 (2010) 7, pp. 748-753
Persistent link: https://www.econbiz.de/10003984875
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Research note : e-store image, perceived value and perceived risk
Chang, En Chi; Tseng, Ya Fen - In: Journal of business research : JBR 66 (2013) 7, pp. 864-870
Persistent link: https://www.econbiz.de/10009756896
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Point-of-Sale-Marketing
Gröppel-Klein, Andrea - In: Handbuch Handel : Strategien - Perspektiven - …, (pp. 671-692). 2006
Persistent link: https://www.econbiz.de/10003276151
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Markenführung am Point of Sale ist nicht reine Verkaufsförderung
Egner, Steffen; Hierneis, Wolfgang - In: Das Diktat der Markenführung : 11 Thesen zur …, (pp. 267-281). 2009
Persistent link: https://www.econbiz.de/10003873053
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4010 - ein Point-of-Sales-Konzept für die junge Zielgruppe am Beispiel der Deutschen Telekom AG
Schomaker, Ira; Erner, Michael; Berlin, Marcus - In: Professionelles Sales & Service Management : Vorsprung …, (pp. 71-87). 2010
Persistent link: https://www.econbiz.de/10003973401
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Channel Mix in der Telekommunikation : Renaissance des POS?
Hüning, Christoph; Köhler, Stephan - In: Professionelles Sales & Service Management : Vorsprung …, (pp. 151-167). 2010
Persistent link: https://www.econbiz.de/10003973407
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Instore TV : Shopping-Center-Marketing mit digitalen POS Medien
Seifert, Susanne - In: Shopping-Center-Handbuch : Development, Management, …, (pp. 851-856). 2009
Persistent link: https://www.econbiz.de/10008702483
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Wertschöpfung im Handel durch Shopper Marketing
Gartmeier, Vanessa; Mau, Gunnar - In: Wertschöpfung im Handel, (pp. 122-139). 2014
Persistent link: https://www.econbiz.de/10010257717
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The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola; Sawhney, Mohanbir S. - In: Global marketing strategies for the promotion of luxury …, (pp. 133-154). 2016
Persistent link: https://www.econbiz.de/10011484684
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An experimental study on the role of store benefit and information search by shoppers towards in-store communication
Uniyal, Dwarika Prasad - In: Journal for global business advancement : JGBA 4 (2011) 3, pp. 242-259
Persistent link: https://www.econbiz.de/10009382927