Owing to the saturation of the traditional media, companies look for new communication tools, such as sponsorship. It is widely known that sportsmen, masculine sports teams and competitions get more funds from sponsors than feminine. We observe that these differences between the payments...

The paper has as main topic the administrative convergence and its reflection in the national strategies of administrative reform in some states in South Eastern Europe. Having a complex content, sometimes even ambiguous, the administrative convergence will have as finality the integration in...

The increase in various social problems has caused practitioners to review fear appeals in order to influence behaviour. The Aids pandemic is a major concern and some advertising campaigns do not seem to be producing the expected results. This study used structural equation modelling to...

The study of relationship management and lifelong learning is a subject of current interest for marketing academics and researchers. But relationship management has not been studied enough in the lifelong learning context (Henning et al., 2001; Helgesen and Nesset, 2007). In light of the fact that...

The permanent provision of a high standard of the educational services allows the reaching and maintaining of the competitive success of the universities whose secret consists of implementing the marketing vision. The research conducted aims to illustrate the manner of using and the impact of...

Among different sociological concepts and theories applicable to the study of the process of Europeanization of public administration, internalization is but seldom to be encountered. The internalization of the principles of the European Administrative Space (EAS) in the national public...

This document provides a summary of the results of a qualitative study on the adoption of Marketing practices by Civil Society Organizations (CSOs) in Uruguay. The first part proposes a definition of CSO and suggests some marketing concepts specific to CSOs, with particular emphasis on de...

The author conducted an empirical study with the goal of demonstrating that there are different types of breastfeeding nursing mothers depending on their knowledge, attitudes and behaviours. In addition results showed that each type of mother fits a different emotional profile, moreover each...

The exponential decline in economic growth and competitiveness, coupled with a growing number of complex social problems are creating challenging times for policy makers. Complex and multifaceted issues cannot be solved by government alone and therefore, social marketers need a more...

The success of organ transplantation has led to the primary problem facing transplantation today: lack of sufficient organ donors. In the US, the number of individuals awaiting organ transplantation has been growing by 15% per year but the number of donors has only increased by approximately 5%....