An Approach to Higher Insitutions Performance from Relationship Perspective: Quality of the Service Encounter, Identification and Loyalty
Year of publication: |
2010-07-05
|
---|---|
Authors: | Diaz, Walesska Schlesinger ; Iniesta, Mª Angeles ; Sanchez, Raquel ; Taulet, Amparo Cervera |
Institutions: | Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) |
Subject: | Relationship Marketing | Higher Education | Customer-Company identification | Service Encounter | Loyalty |
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