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The paper deals with specifics of marketing communication in political environment and also new forms of communication in the area of politics in Slovakia based on four specific researches conducted within longer period of time (2014-2017). The questionnaires were modified to fit the four major...
Persistent link: https://www.econbiz.de/10013170758
Purpose - This paper develops and tests a model depicting the drivers of organizational leaders' intentions to use social media for in-bound customer communications in a political marketing context. This model improves practitioners and researchers understanding of what influence leaders'...
Persistent link: https://www.econbiz.de/10010746911
Purpose – This paper develops and tests a model depicting the drivers of organizational leaders' intentions to use social media for in‐bound customer communications in a political marketing context. This model improves practitioners and researchers understanding of what influence leaders'...
Persistent link: https://www.econbiz.de/10014952378
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Reporting bias – the media’s tendency to systematically underreport or overreport certain types of events – is a persistent problem for participants and observers of armed conflict. We argue that the nature of reporting bias depends on how news organizations navigate the...
Persistent link: https://www.econbiz.de/10011273904
Austerity has become central not only to the global economic debate but also to the debates about State or Democracy. In the past few years, it has been one of the main ideological debates in Romanian society. This paper argues that austerity is a crisis situation and it is defined by all the...
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