Keeping both the baby and the bathwater: scoping a new model of political marketing communication
Year of publication: |
2009
|
---|---|
Authors: | Lloyd, Jenny |
Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 6.2009, 2, p. 119-135
|
Publisher: |
Springer |
Subject: | Political marketing | Political communications | Grounded theory | Marketing communications |
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