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Determinants of brand equity in cultural organizations : the case of an art exhibition
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: The service industries journal 32 (2012) 9, pp. 1527-1549
Persistent link: https://www.econbiz.de/10009580104
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Learning and relationship orientation : an empirical examination in European museums
Garrido Samaniego, María José; Camarero Izquierdo, Carmen - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 92-109
Persistent link: https://www.econbiz.de/10010520424
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How strategic purchasing orientation and transformational leadership impact performance : the mediating role of information and communication technologies
Camarero Izquierdo, Carmen; Garrido Samaniego, M. José; … - In: Journal of business-to-business marketing 22 (2015) 4, pp. 269-292
Persistent link: https://www.econbiz.de/10011432741
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The culture of gift giving : what do consumers expect from commercial and personal contests?
Antón, Carmen; Camarero Izquierdo, Carmen; Gil, Fernando - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10010255551
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Efficiency of web communicatin strategies : the case of art museums
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: International journal of arts management 18 (2016) 2, pp. 42-62
Persistent link: https://www.econbiz.de/10011457756
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SOS to my followers! : the role of marketing communications in reinforcing online travel community value during times of crisis
Oltra González, Itziar; Camarero Izquierdo, Carmen; … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012631583
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Culinary tourism experiences : the effect of iconic food on tourist intentions
Antón, Carmen; Camarero Izquierdo, Carmen; … - In: Tourism management perspectives : TMP 40 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10013209391
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What to do after visiting a museum? : from post-consumption evaluation to intensification and online content generation
Antón, Carmen; Camarero Izquierdo, Carmen; Garrido … - In: Journal of travel research : a quarterly publication of … 58 (2019) 6, pp. 1052-1063
Persistent link: https://www.econbiz.de/10012050716
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The mixed effects of organization’s and manager’s social capital : evidence from the case of museums
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Journal of management & organization : JMO 26 (2020) 4, pp. 601-624
Persistent link: https://www.econbiz.de/10012244432
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Social Capital in University Business Incubators : dimensions, antecedents and outcomes
Redondo Cantera, María José; Camarero Izquierdo, Carmen - In: International entrepreneurship and management journal 15 (2019) 2, pp. 599-624
Persistent link: https://www.econbiz.de/10012226858